eBook is all about providing helpful content to attract new business. Now we’ll talk about how to use that ebook to attract new business. The trick is focusing on promoting your ebook instead of your site. Don't think about Google for now; Searches on Amazon is where you want to show up. So, where to sell your ebook?
eBook: Why sell on Amazon?
In Tim’s words: “The marketing potential is huge. The main thing is that when people to go to Amazon to look for something – they are looking to BUY. When they go to Google, who knows what they are looking for?”
As you know, getting your site to show up in Google can take a long period of hard work. Dominating a niche in Amazon, since you’re dealing with a smaller pool of results, takes less time, and less work.
“The other cool thing is that Google LOVES Amazon,” Tim explains. “So not only will people find you by searching in Amazon – they will find you with Google searches that lead to your Amazon page. You can “SEO optimize” your Amazon page, so that it ranks highly in Google (which is much easier than trying to get a new WordPress page to rank highly, because Amazon has so much built in trust and authority with Google).”
eBook: How to do on Amazon?
Start by giving your book away free. Get the word out to your readers and followers who already know and trust you that your book is available on Amazon. Ask them to download the book (again, for free) and leave positive reviews. This will increase your search results.
Why do these reviews hold so much weight? “People trust the reviews on Amazon a lot more than testimonials on a website,” Tim says. “I could put anything for testimonials on a website that I control, but the testimonials on Amazon are out of the authors control, and will show that the person actually purchased your eBook (even if they downloaded it during one of the free days).
“Then when new people who have never heard of you open their Kindles and tablets on Christmas, they will go to Amazon and see your book dominating your category with lots of reviews, and these people will buy it.”
eBook: After a sale
You’ve made sales of your ebook, which is a start. But you don’t want to just let your new readers drop after one sale – especially if they find the book helpful and are likely to purchase from you again.
You can choose to rely on your new customers to seek out your site themselves, but you have a far better chance of gaining their long-term support if you ask them to subscribe to your emails. From there, you can continue building a relationship with them and eventually upsell them to larger-ticket items.