No doubt that Facebook is a powerful tool to connect with new and existing customers. Facebook can help you growing brand loyalty, increase visits to your website, and ultimately and win new business.
Nearly three-quarters (73%) of women aged 18 to 34 reported using Facebook to follow or like a brand or product online, followed by women aged 35 to 54 and men aged 18 to 34.
7 ways to help you doing well on Facebook and grow Following
1. Get a vanity URL – and use it in all your marketing materials
Having a Facebook page is a first and most important step. Then Creating a direct link to your page as : http://facebook.com/YourBusinessName. Facebook automatically assigns pages a longer web address, but you can create your own business name for customers to remember, and you can send people directly to your page without having to search for you.
2. Make your website Facebook friendly
Adding Facebook “like” buttons to your website for visitors easy to share your blog posts, promotions and other content directly to Facebook, spreading the word to their friends.
Read the rules of Facebook about pictures carefully, If you have any pictures in your websites posts that Facebook thought they're spams, then your website link can not be show by sharing on Facebook.
3. Post great content
Facebook’s news feed algorithm favors engaging posts, so posts people respond to get greater visibility. When someone likes or comments on a post, this action will show up in their friends’ news feeds – they don’t even have to be following your page for this to happen. So give your fans a great content, then you will grow following.
Checking your Facebook analytic reporting to find out which of your posts is the most interaction.
4. Post video
You will get a better organic result of showing up in people’s news feeds by posting updates featuring videos loaded to Facebook . Your videos will get more views and interaction if you set it up auto-play.
You may want to add a call to action at the end of the video to “like” your page for people who see your video but aren’t yet following you.
5. Ads targeting
Target your paid Facebook advertising to get your page and content in front of prospective fans:
- Interests Targeting: selects audiences based on the existing page likes and apps. (You may think about targeting people who like your competition!)
- Age, location and gender Targeting: according to your products or services to select the right age, location or gender.
- Custom audience: you can load your email list, or a list of phone numbers of Facebook IDs. It's a great way to turn customers on your existing mailing list into your new Facebook fans.
6. Posts and video in a right time of a day
Scheduling posts, targeting the right people, you will get benefit from Facebook. At least have a post and a video a day in a right time to showing your fan great content, information, entertainment. They are highly visual off the top to grab people’s attention and give the visitors something of valuable.
7. Respond your fans in time
Check your page several times a day to give your fans responds by setting up email reminder from Facebook.